Mindful Roots Tea founder recognised by Small Business Britain as one of UK’s most 100 inspirational female entrepreneurs.

Ruislip resident named as one of the UK’s top 100 inspirational female entrepreneurs 

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11th JANUARY 2021: Elle Wanless, based in London, has been named as one of the UK’s most 100 inspirational female entrepreneurs by Small Business Britain’s f:Entrepreneur ‘#ialso100’ campaign.

Elle is being showcased with 100 female entrepreneurs from across the UK, as part of the campaign’s recognition of the multi-achievements of women that have proved critical to society during the COVID-19 pandemic. 

Since 2019, the award-winning Mindful Roots Tea has been creating and hand blending teas and tisanes based on traditional flavours and remedies. Elle’s Mindful Roots Teas has won two Great Taste Awards in 2020. Dedicated to creating a range that stays true to the wellness benefits of the plants and roots, Elle makes them versatile and fun – while never sacrificing taste.

Now in its fourth year, f:Entrepreneur was launched in 2017  to highlight amazing female role models to help and inspire all small businesses, through content, stories and events. It particularly aims to showcase trailblazing female entrepreneurs that lead small businesses alongside a roster of other responsibilities, such as volunteering, mentoring and community support, activities.

Indeed, in addition to her entrepreneurship, Elle was also called out for her mentorship and support of other female led businesses, her work as a photographer and videographer and also supporting students in the classroom.  

From beekeepers to PPE, tech entrepreneurs to pole-dance-enthusiasts, this year’s campaign celebrates inspiring and resilient female entrepreneurs that have flourished despite Covid-19, with many still growing or starting new ventures.

On being listed in the #ialso100, Elle said: “I feel so honored to be chosen for the f:Entrepreneur’s #ialso100 2021. After winning two Great Taste Awards in 2020, this is a great start to another uncertain year. I hope that I will inspire more women, particularly mixed race, to start their own businesses. It may appear like a daunting task, but it is worth it to do what you love.“

Both f:Entrepreneur and Small Business Britain were founded by Michelle Ovens CBE, who is also the director of Small Business Saturday UK.

“Congratulations to all the inspiring women chosen to join this year’s #ialso100,” said Michelle Ovens. “Despite the significant obstacles thrown at them in the last year, female entrepreneurship continues to grow and flourish. We need to continue, and increase, our support for these incredible women and celebrate their amazing strength and success in the face of huge challenges.” 

“We have seen so many women embracing change, generating and exploring new ideas, rallying around their communities and supporting their peers. This resilience is hugely valuable and will set them up for success as they will be at the very heart of the UK’s recovery.”To see the full list of the 100 amazing women featured in this year’s f:entrepreneur #ialso100 campaign  visit https://f-entrepreneur.com/fentrepreneur-100/.

About f:Entrepreneur

Michelle Ovens CBE set up the f:Entrepreneur Campaign, which launched on International Women’s Day 2017, because of the growing sense that there should be more recognition for the power women who run so many businesses in the UK.

The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women in the UK.

It is aimed at both men and women, because everyone has something to learn from these stories of challenge and success. 

Through events, content and storytelling, f:Entrepreneur showcases role models to help and inspire all small businesses.

About the #ialso100

The f:Entrepreneur #ialso100 will celebrate and showcase amazing female entrepreneurs from all over the UK and is brought to you by the f:Entrepreneur campaign, run by Small Business Britain. 

About Small Business Britain

Small Business Britain is the UK’s leading champion of small businesses, supporting all 5.8 million small businesses in the UK – no matter their location, their sector, or their ambition level. Through a series of reports, events and campaigns, Small Business Britain champions, inspires and accelerates small businesses in the UK to foster growth and increased confidence.

Twitter: @britainsmallbiz
Facebook: @smallbusinessbritain
Instagram: britainsmallbiz


Elle is founder of Mindful Roots Tea and a Tea Champion through the UK Tea Academy. She is also a freelance videographer and photographer. She is co- founder of Lilac Roots, an independent self-care gift box business which supports other female-led independent businesses. As well as spending sometime in the classroom supporting students. 


Mindful Roots Tea are passionate about creating all-natural tea and tisane (herbal tea) blends that are high quality, fun, aromatic, that have added wellness benefits and most of all great tasting! All our packaging is eco-friendly and we are 100% vegan. Our blends are made in small batches, hand blended and designed around traditional recipes or remedies.For more information, additional images or interview requests, please contact Eleanor on  info@mindfulrootstea.co.uk or mindfulrootstea.co.uk or @mindfulrootstea on social

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